![]() ![]() Brought up my whole life in the greater Treasure Valley, I attended school at Jefferson, South, Borah and secured my Management degree at Boise State University. I’ve had the good fortune of becoming acquainted with so many good quality people and businesses who have aligned themselves with Firebird. My goal is to try our best to help grow their business as a marketing partner of the raceway. We have better than 200 companies that tie into our raceway in a variety of levels of advertising and promotion. During the week, I change my hat over to the marketing side of our operation. It wasn’t long before my father sought my assistance at the front gates, which I oversee and run with a number of key staff today. Growing up in the New family, I spent time in the early days working in the water box, before landing in the chief starter’s role. ![]() We truthfully don’t look at what we do as a business, it is honestly a way of life for all of us. I really get a kick out of skiing and having fun playing a variety of sports and activities with my two kids. Married to wife Anna, we have two children, Connor and Colin, both of which enjoy the sport of Drag Racing, too. Although I went to school in Boise at Jefferson, South and Borah, in all honesty I’ve truly learned the ropes through the school of hard knocks. Whether it might be fixing a broken water line to building concrete retaining walls, my work background is multi-faceted and fun to do most of the time. Fortunately enough, this has benefited our company in a lot of ways. Growing up, I had a lot of hands-on training from my father, and quite a number of other key people that have helped us over the years. Whether it is managing the food and beverage operation to helping with major and minor capital improvements at the raceway, I get to do it all. Guess you could say I’m a jack-of-all-trades. Born and raised in Boise, I’ve spent literally my entire life working on all kinds of things at Firebird. There is not a day that goes by that I am doing the same thing. In the first person, meet the management team who help to run the Firebird race track: Scott New, General Manager After better than 50 years in operation, we are listed today within the archives of the National Parks Department. As Idaho’s largest motorsport’s event, the show is a three-day and night ISCA-sanctioned rod, custom and truck show that traditionally lands on the second weekend of March.įirebird is also proud to be formally nominated in the National Register of Historic Places. ![]() Often called the Firebird experience, we will go out of our way to create affordable and action-packed fun for your entire family.įurthermore, we jump start each race season with the Boise Roadster Show staged at Expo Idaho. Operated today by the second generation of the New family, sometimes referred to as the New Crew, each of them are dedicated to following the same motto, “We strive to provide a clean, first-class venue for the racers and spectators to enjoy our sport. In total, literally tens of thousands of fans and racers attend events every season. Hosting nearly fifty racing days each season, the NHRA member track traditionally begins each season in April and continues through mid-October. The expansive drag racing facility was built from scratch paralleling Highway 16 frontage in a south to north direction. Firebird was founded by the late Bill New and his wife Ellanor back in 1968. ![]()
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